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Gotham: Barack Obama's favorite font

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Can the right font make the difference in a media-driven election? Barack Obama's campaign is increasingly using the font Gotham for their "Change We Can Believe In" banners and other material. In this outtake from Gary Hustwit's 2007 documentary "Helvetica", type designers Jonathan Hoefler and Tobias Frere-Jones discuss the creation of Gotham. The font was originally commissioned for GQ Magazine, and the list of qualities they were looking for then sounds surprisingly Obama-esque now. http://www.helveticafilm.com/b...

Channel: News & Politics
Uploaded: December 31, 1969 at 4:59 pm
Author: swissdots

Length: 02:01
Rating: 4.89
Views: 28809

Tags: Barack  campaign  design  documentary  fonts  gotham  graphic  helvetica  Hustwit  Obama  political  typography  

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Video Comments

paralasalud (December 31, 1969 at 4:59 pm)
no lol
karenadepp (December 31, 1969 at 4:59 pm)
i'm in love with Gotham right now. I can't stop using it
SteveBuggy (December 31, 1969 at 4:59 pm)
can i download it without paying for it?
jbubbjw (December 31, 1969 at 4:59 pm)
Who did the Obama campaign?
applesrfun (December 31, 1969 at 4:59 pm)
the guy in the beginning looks like sylar
jbubbjw (December 31, 1969 at 4:59 pm)
Design is a powerful thing.
trissss (December 31, 1969 at 4:59 pm)
Didn't John Edwards use the same font as well in his campaign ? That's where I remarked it (Gotham Ultra)
bandman48 (December 31, 1969 at 4:59 pm)
Very interesting. I read about GOTHAM font in the 9-28-08 NY Times and O'Bama's use of it in his campaign. Google brought me here!
rmb65 (December 31, 1969 at 4:59 pm)
did they alter the font from the Port Authority at all to make "Gotham" or did they just jack it completely. I'm not that good at seeing such minute differences in typefaces.
emceay (December 31, 1969 at 4:59 pm)
Futura is 90 years old? Suddenly I'm interested in type design.




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